It goes without saying that there are certain audiences for cooking shows. Everyone from Lidia Bastianich to Guy Fieri has, in some form or another, a group of fans that enjoys not only the entrees that are able to prepare but their overall personalities. After all, any culinary specialist can simply open up a cookbook and teach themselves a certain recipe, regardless of how long it takes to perfect said recipe. It's another thing entirely to be a cook and show a sense of charisma and likability so strong that others will want to tune in to watch you.
There's no denying that there are students from culinary school
with the desire to start their own cooking shows along the lines of "30 Minute Meals" with Rachael Ray. In order to get to this point, though, there are a few factors to keep in mind.
For one, you cannot be unafraid of getting in front of a camera and speaking to your audience. There are certain ways to present your personality. Bastianich, as referenced earlier, has a more subdued personality but her Italian inflections and terminology help to make her more informative than others. You get the impression that she had been cooking for several years, judging by the certainty in her tone of voice. The same is expected of graduates from New York cooking schools
, the International Culinary Center included, so a strong demeanor is crucial.
Suffice to say, you're not going to land a TV deal as soon as you get out of college. Fortunately, this is where YouTube can come into play. Many can make the argument that more people spend time watching YouTube videos than they do shows on television, which is why you will want to start here. Who's to say you can't land a deal later on once you've built your reputation? In addition, you stand a greater chance of appealing to a wider audience by starting on the Internet. Even though criticism will come your way, it's normal when considering art, whether it's in the culinary realm or not.
In order to truly put your show over the top, it's worth noting the importance of uniqueness. How many people have taught others about cooking certain dishes? I am sure that if you were to go on Google now, you can find several stories regarding how to best prepare penne ala vodka. This is information that others are aware of, which means that you have to work harder in order to keep your show interesting. Generally speaking, you have to show the audience something that it may not know but you may struggle with this at first.
Yes, there's a level of importance to consider when it comes to fresh veggies for roasted vegetable parmigiana. However, it's likely that your audience already knows to choose freshness over anything else, so it's pointless to allocate a tremendous amount of time to this. Instead, think about bringing the products viewed as "seasonal" to their attention. Eggplant, for instance, is best harvested between June and October. The same can be said for tomatoes. Basically, you do not want to retread terrain that's already been traveled. Try to find your own niche, if you can.
If you follow these tips, you may find it easier to get your own cooking show off of the ground. This will be a long process, so stick with it and best of luck!
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